If you are woman and wants best deals for any type shopping read this blog….
Retail is the dominion of women; they shop to purchase both essential and discretionary goods, to relax, and to socialize. So it’s not surprising that women account for over 80 percent of consumer spending, or about $5 trillion dollars annually, according to the U.S. Census Bureau. Men, in contrast, are reluctant store shoppers and much more focused, shopping only if they intend to buy a specific item and wanting to get in and out quickly.
A number of research studies show that much of this admittedly stereotypical behavior carries over to online shopping. The early days of online shopping were actually quite male-oriented as the selection of products was limited to computers, software, music, and consumer electronics. As tools for product and price comparison (the ability to do this without having to visit physical stores is particularly attractive to men) became available, males became even more enthusiastic about ecommerce.
Then as the variety of online goods expanded to food, apparel, home goods, and toys, females took to online shopping. However, web shopping lacked the social aspects of retail shopping and apparel merchants (especially luxury brands) were slow to move online. However, the arrival of social media tools, combined with better visuals and video, made the online shopping environment more enticing. Females can now share more of the online shopping experience and decision-making with friends and family.
LOOKING for a bargain?
Slipping into a pair of high heels will make you a better shopper. New research released today by the Brigham Young University shows that making your mind concentrate on your physical balance helps you think differently about your purchases and make you more likely to buy the best option. The research, published in the Journal of Marketing Research, says people with a heightened sense of balance are best prepared mentally to weigh up alternatives in possible purchases and buy the best product rather than the dearest or cheapest one.
BYU marketing professor Jeffrey Larson and Darron Billeter conducted the study that expands a growing area of examination into the link between physical sensation and decision making."If you're someone who tends to overspend, or you're kind of an extreme person, then maybe you ought to consider shopping in high heels," Jeffrey Larson said. The good news for people who find the idea of high heels just a little bit awkward is that it's not the only way you can get your mind into the best possible shopping mode. The research says anything that makes you focus on your balance will do the job.